"Change your perspective" interactive ad for Helsingin Sanomat


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Back in March 2014, Delicode Ltd were asked to develop an interactive ad for Helsingin Sanomat, Finland’s largest newspaper. The theme of the ad campaign was “change your perspective” (by reading Helsingin Sanomat), reflected by an interactive ad that used the position of the viewer’s body relative to the screen to give the viewer a perception of being able to “peek” inside a filmed scene.

The campaign took place in various shopping centres around Finland in March 2015. The installation used an Asus Xtion Pro Live, NI mate (using skeleton tracking) and the Unity game engine (using the official NI mate plugin for Unity).